When it comes to social media marketing, the first thing that comes to mind for many businesses is the “Boost”  or “Promote” button on Facebook™ and Instagram™. After all, who wouldn’t want their content to reach a wider audience? And, they make it so easy to hit that blue button and spend a few bucks. However, boosting a post on Facebook™ or Instagram™ is not always the most effective way to build your business on social media.

Hi, I’m Amanda Kuchlenz – your favorite social marketing strategist and Founder of MomentumUp Marketing where we’re obsessed with helping our clients and students use Facebook™ and Instagram™ ads the right way to bring massive traffic to their business.

The Reality Behind Facebook’s “Boost” Function

It makes me so sad to say I have seen the “Boost Fail” too many times, and it’s the most common mistake I see my clients make when trying to scale on Meta (which includes Facebook™ and Instagram™). While boosting a post is easy, it can also result in throwing away cash without achieving the desired results.

This is why I created this guide, “How To Go Beyond The Boost,” to help you avoid these mistakes and grow your business in a more effective way. In this guide, I’ll show you why Meta Ads are superior to the Boost function, and how they can help you build massive revenue on social media.

The Key to Building Your Business with Social Media: Meta Ads, Not Boost

Using Meta’s Business Manager, Pixel, and Ads Manager are far superior to using the Boost or Promote button -, and they are not as complex as you may think. Here are five reasons why running ads through your Meta™ Ads Manager are a better option for getting real, qualified leads and traffic to your business:

1. YOU Choose Your Goal: The Meta Ads Manager lets you select an objective for your ad and works to achieve it. Facebook has a wealth of information about its users, which allows you to target the people most likely to sign up, comment, share, and become clients. Boosting a post can’t do that.
2. Ads To Promote Your Lead Magnet & Build Your Email List: Facebook’s “Lead Ad” is a new, cost-effective type of ad that helps you build your email list. To get the best results, you need to create a scroll-stopping image and a click-captivating message.
3. Ads Connect You with Your Ideal Clients: You can show your ad to the exact people who want your services or buy your products by uploading your email list into the Facebook Ads Manager. Facebook will then show your ad to a “Lookalike Audience” – a group of people most likely to become customers because their tastes resemble your current customers.
4. Testing Ads Gets You Better Results: The Facebook Ads Manager allows for easy A/B testing to optimize your ads. You can create multiple headlines, test them, and find out which one performs the best. You can also test different videos or images against each other to find the fan favorite.
5. Ads Let You Get Sophisticated and Scale: Meta offers a range of powerful tools that can help you understand your audience better, connect with more customers, and ultimately build a thriving business. However, many coaches and consultants don’t get the most out of their ads because it’s difficult to analyze the data, know when their ads are optimized, and do the audience testing that gives long-term results.

What it all comes down to is this: if you want to build massive revenue in your business, you must be using Social Media. And, now is the time to go Beyond the Boost and start using Meta™ Ads. If you’re ready to take your business to the next level and reach new heights of revenue, contact us to learn more about how we can help.

If you are ready to take your social media marketing to the next level, download “How To Go Beyond The Boost” today and start building massive revenue on social media. Click the image to download it now!