Running Facebook and Instagram ads can be one of the best ways to scale your coaching business or course sales, but let’s be real—many business owners end up frustrated, stuck, and losing money on ads that don’t convert.

If that sounds familiar, you’re not alone. As an ads strategist who’s helped six- and seven-figure entrepreneurs profitably run Meta ads, I’ve seen the same struggles over and over again. The good news? There’s a fix for all of them!

Let’s dive into the top three problems coaches and course creators face with Facebook and Instagram ads—and how you can solve them to run profitable campaigns.

Problem #1: Wasted Ad Spend & Unprofitable Campaigns

The Issue: Throwing Money at Ads That Don’t Convert

One of the biggest frustrations I hear from coaches and course creators is spending money on ads that just don’t work. Maybe you’ve tried running campaigns before, but instead of seeing sales roll in, you’ve watched your budget disappear with little to show for it.

Why It Happens:

• Lack of strategy: You’re guessing at targeting, ad copy, and creatives instead of following a structured plan.
• Low-converting sales funnel: Your ad might be doing its job, but if your landing page isn’t optimized, you’re losing potential buyers.
• No budget calculation: You’re not sure how much to spend or what return you should be aiming for.

The Fix: A Data-Driven Strategy

Instead of running ads based on hope, you need a clear roadmap for setting up and optimizing profitable campaigns. Here’s what you need:

• Functional Funnels: Ensure you have a simple and clear sales or lead funnel, including an optimized landing page, sales page, checkout, and thank-you page.
• Budget Planning: Calculate your break-even and profitability points before launching.
• KPI Tracking: Know your click-through rates (CTR), conversion rates, and cost per acquisition (CPA) so you can make data-based adjustments.

🚀 Need help structuring your ad campaigns for profit? Grab my free resource, “Ditch the Agency & Run Your Own Profitable FB & IG Ads!

Problem #2: Overwhelm with Ads Manager & Strategy Execution

The Issue: Facebook Ads Manager is Overwhelming

Let’s be honest—Facebook’s Ads Manager isn’t exactly user-friendly. The constant updates, complex targeting options, and technical setup can make even experienced business owners feel lost.

Why It Happens:

• Too many settings, not enough clarity – You’re unsure which campaign objective, ad placement, or audience type to choose.
• Pixel and API confusion – You’ve heard of the Facebook Pixel, but you’re not sure if it’s set up correctly or how it helps.
• Ad creative uncertainty – Should you use video, static images, carousels? What kind of copy converts best?

The Fix: Simplify and Follow a Proven Framework

Instead of getting lost in Ads Manager, follow a simple, structured approach to setting up and running your campaigns:

• Set Up Your Tracking Correctly: Install your Facebook Pixel and connect the API so you can track leads and purchases.
• Use a Clear Cold Targeting & Retargeting Plan: Meta’s AI is powerful—but you need to guide it by setting up the right custom audiences and lookalikes based on website visitors, email lists, and engaged followers.
• Ad Creatives That Convert: Use a mix of video ads, carousel ads, and static images—and always test multiple variations.

🎯 Want a step-by-step guide to setting up your ads? Download “Ditch the Agency & Run Your Own Profitable FB & IG Ads!”

Problem #3: Inconsistent Leads & Sales for Your Programs

The Issue: Feast-or-Famine Lead Flow

Relying on organic social media or random ads to bring in leads and sales means you’re stuck in an unpredictable cycle. One month, you might have an influx of coaching clients or course enrollments, and the next, crickets.

Why It Happens:

• No scalable lead generation system – You don’t have a repeatable process to attract and nurture leads.
• Ignoring retargeting – People need to see your offer multiple times before they buy, but if you’re only running top-of-funnel ads, you’re missing out.
• No audience testing & optimization – If your ad performance fluctuates, you might not be testing different audience segments.

The Fix: Build a Predictable, Scalable System

Here’s how to create a consistent lead generation system with Meta ads:

1. Cold Traffic Ads: Use paid ads to bring in new potential leads at the top of your funnel.
2. Retargeting Ads: Show follow-up ads to people who engaged but didn’t convert.
3. Optimized Landing Pages: Ensure your landing page has at least a 25% conversion rate for lead generation.
4. Ad Budget Planning: Calculate your cost per lead and cost per sale so you know exactly how much to spend to hit your revenue goals.

📌 Want to set up a reliable ad system that brings in leads consistently? Get my free guide, “Ditch the Agency & Run Your Own Profitable FB & IG Ads!”

Final Thoughts: Your Ads Should Work FOR You, Not Against You

If you’ve struggled with wasted ad spend, Facebook Ads overwhelm, or unpredictable sales, you don’t have to stay stuck. By following the right ad strategy, setting up the right systems, and tracking the right metrics, you can start running ads that bring in leads and sales predictably.

📥 Get my free checklist: “Ditch the Agency & Run Your Own Profitable FB & IG Ads!” This step-by-step guide will help you avoid common pitfalls and launch a successful ad campaign—without needing an expensive agency.

👉 Download it here! – no email is required! FB Ad Mistakes Costing You Leads and Sales (and how to fix them)

💬 Have questions about running your own profitable Facebook & Instagram ads? Drop them in the comments below! Let’s get your ads working the right way.